Amar Dokan is a social impact driven business initiative of Direct Fresh Limited, born from a simple belief: every worker deserves access to safe, nutritious food at a fair price. Serving the garment and manufacturing workforce of Bangladesh, Amar Dokan exists to support those whose hard work powers the nation’s economy.

By operating fair-priced grocery outlets within factory premises, we bring daily essentials closer to workers’ lives—eliminating barriers of cost, distance, and time. Through salary-linked credit and a respectful shopping environment, we restore choice, dignity, and financial confidence to everyday purchases.

Our purpose is clear and enduring: to make nutritious food affordable, strengthen financial resilience among factory workers, and build a sustainable ecosystem that uplifts families, workplaces, and communities.

Through our Food for Life initiative, Amar Dokan partners with RMG factories and mission-aligned organizations across Bangladesh to create meaningful impact at scale—delivering a dignified shopping experience exactly where it matters most: at the workplace.