Food is the thread that weaves communities together
Direct Fresh is a pioneer in bringing the Farm to Table concept to Bangladesh
Our Journey in the Food Industry
Over the Years
2004Manikganj Farm
Direct Fresh launched its first vegetable farm in Manikganj. Providing training and technical support to local farmers, Direct Fresh received recognition for forming a 'Business Call to Action' (BCTA), an award for its sustainable business model. This quickly parlayed into launching its own logistics fleet in cooperation with the Department of Agricultural Marketing (DAM).
2012 – 13Humble Beginnings
Direct Fresh was a pioneer in providing premium quality, home delivery of groceries and specialty foods in Bangladesh. Founders Mishal Karim and Sam Bretzfield morphed a business-to-customer model and expanded internationally. Sea shipments of dry, non-adulterated foods were brought from the UK. Air shipments of fruits, vegetables and dairy products were imported from Thailand and Dubai. Collaborating international suppliers with an extensive community of local suppliers gave Direct Fresh clientele access to a world of choice products.
- 2015
Gabtoli Warehouse
Direct Fresh constructed a warehouse in Gabtoli, Dhaka. The facility contains a special processing unit for fruits and vegetables with over 5,000 square feet of dry storage and cooling units.
- 2016 – 18
Rajendrapur Farm
Direct Fresh launched its 2nd farm in Rajendrapur, specializing in vegetable and poultry production. The farm marked two key achievements as it was the home of the first commercial-scale Hydroponic Green House in Bangladesh, as well as incorporating multilayer farming on a commercial scale, which yields 300% more produce. This enabled expansion to institutional clients including retail stores, 5 Star Hotels, International Restaurant Chains, Hospitals, Schools, Clubs, and NGOs.
- 2019
Partnership with UNWFP
In response to the Myanmar refugee crisis, Direct Fresh has partnered with United Nations World Food Program to operate two stores in the refugee camps to provide healthy, nutritional sustenance to a dire situation.
2022Amar Dokan
Amar Dokan — a Direct Fresh initiative — offers quality products at affordable prices to the RMG workers of our country. Located within the factory premises of clients/partners, Amar Dokan also provides month-end credit facilities to the garments factory workers.
