About Us

Direct Fresh Ltd. has been a trusted partner of the World Food Programme (WFP) under the E-Voucher Programme since June 2019, playing a vital role in ensuring food accessibility for Rohingya communities in camp areas of Cox’s Bazar, Bangladesh.

With a strong commitment to operational excellence, food quality, and beneficiary satisfaction, Direct Fresh currently manages four retail outlets, including dedicated Fresh Food Corners (FFC) that provide beneficiaries with access to both essential dry food items and nutritious fresh produce.

Through a well-structured supply chain, inventory management system, and field operations team, Direct Fresh ensures uninterrupted product availability, maintains strict quality standards, and delivers a smooth shopping experience for beneficiaries.

Through consistent product availability, quality assurance, and customer-focused service, Direct Fresh continues to create meaningful impact by ensuring beneficiaries have reliable access to safe, nutritious, and diverse food options every month.