{"id":506,"date":"2025-10-21T09:12:34","date_gmt":"2025-10-21T09:12:34","guid":{"rendered":"https:\/\/ad.directfreshbd.com\/?page_id=506"},"modified":"2026-02-05T10:35:10","modified_gmt":"2026-02-05T10:35:10","slug":"company-profile","status":"publish","type":"page","link":"https:\/\/directfreshbd.com\/amardokan\/company-profile\/","title":{"rendered":"Company Profile"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"506\" class=\"elementor elementor-506\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53fc190f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"53fc190f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-686bcc27\" data-id=\"686bcc27\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb05fe0 elementor-widget elementor-widget-image\" data-id=\"cb05fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"300\" src=\"https:\/\/directfreshbd.com\/amardokan\/wp-content\/uploads\/2025\/11\/banner-new.jpg\" class=\"attachment-full size-full wp-image-1668\" alt=\"\" srcset=\"https:\/\/directfreshbd.com\/amardokan\/wp-content\/uploads\/2025\/11\/banner-new.jpg 1920w, https:\/\/directfreshbd.com\/amardokan\/wp-content\/uploads\/2025\/11\/banner-new-300x47.jpg 300w, https:\/\/directfreshbd.com\/amardokan\/wp-content\/uploads\/2025\/11\/banner-new-1024x160.jpg 1024w, https:\/\/directfreshbd.com\/amardokan\/wp-content\/uploads\/2025\/11\/banner-new-768x120.jpg 768w, https:\/\/directfreshbd.com\/amardokan\/wp-content\/uploads\/2025\/11\/banner-new-1536x240.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d54025f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d54025f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d41519e elementor-invisible\" data-id=\"d41519e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b933497 elementor-headline--style-rotate elementor-widget elementor-widget-animated-headline\" data-id=\"b933497\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;animation_type&quot;:&quot;slide&quot;,&quot;rotating_text&quot;:&quot;ARE&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;rotate_iteration_delay&quot;:2500}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline elementor-headline-animation-type-slide\">\r\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">WHO WE<\/span>\r\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\r\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\r\n\t\t\t\tARE\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-090e58c elementor-widget elementor-widget-text-editor\" data-id=\"090e58c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Amar Dokan is a social impact venture under Direct Fresh Limited, created to ensure that every worker in Bangladesh\u2019s garment and manufacturing sector has access to affordable, quality food right where they work.<\/p><p>Born out of Direct Fresh\u2019s Food for Life initiative, Amar Dokan operates fair-price grocery outlets within or beside factory premises. These shops enable workers to purchase daily essentials at 7% \u2013 10% lower prices than local markets, with the flexibility to buy on salary-linked credit.<\/p><p>Our model is built on technology, transparency, and trust. Every purchase is digitally recorded through a POS system integrated with the worker\u2019s factory ID, ensuring accountability and financial security for both employer and employee.<\/p><p>With a rapidly growing footprint, Amar Dokan is currently serving over 100,000 workers across 11 active outlets, and aims to reach 300,000 workers by next year.<\/p><p>We believe that access to good food is not a privilege it\u2019s a right. Amar Dokan stands as a bridge between corporate responsibility and community wellbeing, helping factories strengthen worker welfare while building a healthier, happier, and more productive workforce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fde3968 elementor-invisible\" data-id=\"fde3968\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74997e2 elementor-widget elementor-widget-image\" data-id=\"74997e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1600\" src=\"https:\/\/directfreshbd.com\/amardokan\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2024-07-14-at-3.23.07-PM-1.jpeg\" class=\"attachment-full size-full wp-image-300\" alt=\"\" srcset=\"https:\/\/directfreshbd.com\/amardokan\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2024-07-14-at-3.23.07-PM-1.jpeg 1200w, https:\/\/directfreshbd.com\/amardokan\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2024-07-14-at-3.23.07-PM-1-225x300.jpeg 225w, https:\/\/directfreshbd.com\/amardokan\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2024-07-14-at-3.23.07-PM-1-768x1024.jpeg 768w, https:\/\/directfreshbd.com\/amardokan\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2024-07-14-at-3.23.07-PM-1-1152x1536.jpeg 1152w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WHO WE ARE Amar Dokan is a social impact venture under Direct Fresh Limited, created to ensure that every worker in Bangladesh\u2019s garment and manufacturing sector has access to affordable, quality food right where they work. Born out of Direct Fresh\u2019s Food for Life initiative, Amar Dokan operates fair-price grocery outlets within or beside factory [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-506","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/directfreshbd.com\/amardokan\/wp-json\/wp\/v2\/pages\/506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directfreshbd.com\/amardokan\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/directfreshbd.com\/amardokan\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/directfreshbd.com\/amardokan\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/directfreshbd.com\/amardokan\/wp-json\/wp\/v2\/comments?post=506"}],"version-history":[{"count":71,"href":"https:\/\/directfreshbd.com\/amardokan\/wp-json\/wp\/v2\/pages\/506\/revisions"}],"predecessor-version":[{"id":2381,"href":"https:\/\/directfreshbd.com\/amardokan\/wp-json\/wp\/v2\/pages\/506\/revisions\/2381"}],"wp:attachment":[{"href":"https:\/\/directfreshbd.com\/amardokan\/wp-json\/wp\/v2\/media?parent=506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}